After many years operating in the traditional sales and marketing field, Pat became involved in the exciting world of social media. As Community Manager with on-line Irish social and business network ‘RendezVous353’, he built a global membership of over 10,000, in its first year. For the on-line campaign, he utilised digital marketing tools such as LinkedIn, Twitter, and Facebook, as well as newsletters and blogs.
During this time, he organised the network’s launches in London and New York, and began building social bridges ‘on the ground’ with many Irish cultural and business groups globally. In the process, Pat grew to appreciate the importance of integrating the on-line with the face-to-face, in order to really network effectively.
He later set up Touch Communications, his marketing consultancy firm. Pat’s skills include expertise in the areas of sales, marketing, social media and PR. These qualities equip him to help businesses integrate digital into their marketing strategy and to assist his Irish clients in sourcing suitable partners for their products and projects in global markets.
Pat is a Board Member of the Irish International Business Network (IIBN)
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