Vincent O’Brien, eCommerce manager at retail store ARNOTTS, talks about their experience with newsletter.ie
Why use email Marketing?
Email marketing is increasingly used by marketers to maintain customer relationships, build brand awareness and increase website traffic.
- It is also utilised by many companies for internal communications; and as a tool to drive lead generation and online sales.
- “Inbox overload” and “spam” remain the biggest challenge perceived byrespondents for email marketing, closely followed by “deliverability” and “unwillingness of people to opt in to new email lists”.
- Regarding the use of social media in email marketing, many companies are still trying to figure out how to integrate social media into their marketing strategies.
Helen and Jean-François Bizalion talk about how email helps their European-style Deli business in the US.
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